Introduction and Project Scope

The purpose of this blog is to keep track and moniter my complete progress through my independent study course for the UT Department of Advertising.  It will serve as both the birth place for ideas and the final resting place of my finished project for all the internet to see. This blog is a forum for me to get feedback on my work and where suggestions for improvments can be made.  But ultimately, it serves as a way for my faculty mentors to grade me.  As my first post, I thought I should include my overall project proposal and what I envision the scope of this semester to look like.

Proposal:         To create a video from concept to presentation that showcases the courses that the Texas Creative Sequence offers and the associated electives beneficial in creating a strong portfolio.  With a blend of film, 3D modeling, animated text, and special effects, the video will draw attention to UT’s nationally recognized advertising program. The video will then be handed over to the faculty of the Portfolio Sequence to use at their own discretion and be featured in the author’s portfolio.  This project is to be completed for a grade by Dec 2, in the fall semester of 2011.     

Faculty:           Ryan Romero (Advertising), Ben Bays (Radio-Television-Film)
Weekly meetings will occur on Thursday’s at 12 pm. 

Readings:        No formal textbook required. With the amount of digital programs used for the project, any information needed can be found online in the form of tutorials and video lessons.

Grading:          To be monitored and determined both through meetings and Project Blog.
                        Each to be due on the Friday of the assigned week outlined in the schedule.

5%          Project Scope
5%          Concept Art and Story Boards
25%        Filming
25%        Editing and Animating
10%        Final Editing
40%        Final Presentation of Project

Schedule:         Week 1                 Project Scope
                        Week 2                 Concepting
                        Week 3                 Preproduction
                        Week4                  Preproduction
                        Week 5                 Production and Filming
                        Week 6                 Production and Filming
                        Week 7                 Production and Filming
                        Week 8                 Production and Filming
                        Week 9                 Post-production and Editing
                        Week 10               Post-production and Editing
                        Week 11               Post-production and Editing
                        Week 12               Polish
                        Week 13               Polish and Presentation

Academic:       This project is designed around the use of digital media as a way to briefly and visually advertise a feature of the Advertising department itself. Research will be conducted on what makes a successful and compelling title sequence as the student explores professional techniques while using industry-grade programs.